CMC
The Contemporary Marketing Centre (CMC) is dedicated to cutting-edge and high impact research in selected domains of the new era of dynamic marketing.

The Contemporary Marketing Centre (CMC) aspires to be a world-class research centre that focuses on top quality and high impact academic research in the following four research programs:

Shenzhen

China Marketing

(e.g., advertising, branding, distribution and innovation strategies, as well as consumption behaviors in contemporary China)

Consumer Insights

Consumer Insights

(e.g., cutting-edge behavioral studies in various contemporary topics in consumer psychology)

Services Marketing

Services Marketing

(e.g., frontier service research on discretionary preferential treatments, customer experience, service excellence index, interaction transition in dyadic service conversations)

Big Data and Quantitative Marketing

Big Data and Quantitative Marketing

(e.g., cutting-edge studies involving quantitative modeling and empirical studies in big data and social networking)